It doesn’t forbid a company from labeling their products as American sourced. It says they don’t have to
I tried to find an article that definitely stated labeling was allowed. I could not find one. Since congress buried this in a 1000 page bill, I have my suspicions.
It is allowed. That was the point.
A lot of countries put tariffs on US products because the US mandates COOL. By relying on retailers to voluntarily use COOL (instead of government mandate), barriers to US exports are reduced.