The GOPe and the media is the same thing. Same financing, same goals.
It would be a big deal for Cruz *in the media* to ‘beat Trump!’ in Iowa but winning Iowa isn’t a big deal in itself.
Always better to win of course, but Iowa winners in the past haven’t had much to show for it in the end.
I think it’s very big this time around. Donald is leading in all the polls, Cruz wins Iowa, it throws into question the polling-—and shows Trump isn’t inevitable- it puts Donald in a new mindset— and it gives Cruz momentum going into his stronghold.