Quotes from Trump’s Art of the Deal.
“My style of deal-making is quite simple and straightforward,” he writes. “I aim very high, and then I just keep pushing and pushing to get what I’m after. Sometimes I settle for less than I sought, but in most cases I still end up with what I want.”
If you’re satisfied knowing that you can comfortably make a deal that doesn’t require much effort, then you’re not thinking big enough.
“Most people think small, because most people are afraid of success, afraid of making decisions, afraid of winning,” he writes. “And that gives people like me a great advantage.”
“I always go into the deal anticipating the worst,” he writes. “If you plan for the worst — if you can live with the worst — the good will always take care of itself.”
“I never get too attached to one deal or one approach,” Trump writes. “For starters, I keep a lot of balls in the air, because most deals fall out, no matter how promising they seem at first. In addition, once I’ve made a deal, I always come up with at least a half dozen approaches to making it work, because anything can happen, even to the best-laid plans.”
“Use your leverage.”
The only way you’re going to make the deal you want, he says, is if you’re coming from a position of strength and can convince the other side that you have something they need.
Trump says he’s not afraid to blur reality to utilize leverage. “When the board of Holiday Inn was considering whether to enter into a partnership with me in Atlantic City, they were attracted to my site because they believed my construction was farther along than that of any other potential partner.”
“In reality,” he writes, “I wasn’t that far along, but I did everything I could, short of going to work at the site myself, to assure them that my casino was practically finished. My leverage came from confirming an impression they were already predisposed to believe.”
“I play to people’s fantasies,” he writes. “People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular.”
“Fight back.”
Trump says that he prefers to be cooperative and positive, but that sometimes it’s necessary to be confrontational when the other side is treating him unfairly or trying to take advantage of him.
“The risk is that you’ll make a bad situation worse, and I certainly don’t recommend this approach to everyone,” he writes. “But my experience is that if you’re fighting for something you believe in — even if it means alienating some people along the way — things usually work out for the best in the end.”
“Deliver the goods.”
“You can’t con people, at least not for long,” Trump writes. “You can create excitement, you can do wonderful promotion and get all kinds of press, and you can throw in a little hyperbole. But if you can’t deliver the goods, people will eventually catch on.”
“Have fun.”
Successful deal-making should be about the thrill of winning and accomplishing something, not solely for making money, Trump says.
“Money was never a big motivation for me, except as a way to keep score,” he writes. “The real excitement is playing the game.”
http://www.businessinsider.com/donald-trump-business-philosophy-from-the-art-of-the-deal-2015-6
(1) “I play to people’s fantasies,†he writes. “People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular.â€
This defines the massive crowds we've seen come out for him. My cousin went to the Alabama stadium event, and said many of the people were poor or a paycheck away, but LOVED Trump's success and believed he could bring the nation that success.
(2) “Deliver the goods.†“You can’t con people, at least not for long,†Trump writes. “You can create excitement, you can do wonderful promotion and get all kinds of press, and you can throw in a little hyperbole. But if you can’t deliver the goods, people will eventually catch on.â€
That is the quandry he may be facing soon. Building up visions of "greatness"...how do you deliver? Will his fans tire of his words by February? Perhaps he has to be elected to "deliver the goods." If he then fails, he will have built up such massive expectations that he will have no chance of a 2nd term.
Boy ain't that the truth right there
And people are dranking the drank
FLAME ON!!!!!!
This should be a clear warning to the Conservatives on this board that they are being played for fools by Trump.
I read Art of the Deal some 35 years ago. As a result I have much more wealth than if I had not read it. Several of the items quoted that worked for me are: “Most people think small...”, “I always go into the deal anticipating the worst...”, “never get too attached to one deal or one approach...”, “not afraid to blur reality to utilize leverage...”. He speaks of “delivering the goods.” My similar approach was keeping my promises.
Since writing that book, Trump has had his reality TV shows which have increased his tendency to grandstand. He and Christy tend to seem similar because they come from New York and New Jersey. I grew up in NJ, so speak from experience. Now that I have what feels to me like enough money I am looking for other big challenges, like changing my city or the world.