[Vigilanteman]

I'm cool with the banner type ads or those within a page. The jag-offs who do pop-ups which block what you are trying to read is an entirely different matter.

I fully understand the need for revenue to support on-line content, but it doesn't have to be done in such an obnoxious, in-your-face style.

[HiTech RedNeck]

And the obnoxious forms end up chasing the law of diminishing returns. They get fewer willing looks, so they feel the need to shout in your face, making them even more obnoxious, ad nauseum.