I must admit that this was the first time in my life I’ve ever seen the word “froideur”.
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Same here - I had to look it up. The first time you see Carly, froideur might be an “asset” when you compare her to some of the other bumblers mucking around in the campaign .... after that, it is “off-putting” .... big time.
Froideur: an attitude of haughty aloofness; cold superiority.
Sounds like: One who makes cold...eg a refrigerator.