[a fool in paradise]

There’s a hot dog/burger chain in Houston called “James’ Coney Island”. They’ve been around and had that name since the 1920s.

Now they call themselves JCI Grill, tossing out a bit of Americana to sell it as ‘healthier’ and upscale the meals from fast food to fare maybe suited to a Chili’s.

Good way to kill a nearly 100 year old business, toss out the identity, the menu, and the old customers.

McDonald’s recently had a nationwide overhaul of the look of the restaurants (that couldn’t have been cheap for the franchises). And it downsized the size of those arches you could see down the street. Now, I could understand for new franchises maybe things would be different but they did this to the old restaurants too.

[Iron Munro]

McDonald’s recently had a nationwide overhaul of the look of the restaurants

IMHO the new look is Pure-T UGLY.

What is it with the new fad for painting businesses different shades of baby-poop brown?

And as you pointed out, they designed out most of their singular look that made a McDonalds instantly recognizable.