Posted on 10/19/2015 7:40:55 PM PDT by Kaslin
RUSH: In the last couple or three days I have been reading more and more stories about how much trouble McDonald's is in that they may not make it. It's gotten to the point now where McDonald's may not make it. And the last story that I have here is from Business Insider, and the headline is, "McDonald's Franchisees Say the Brand Is in a Deep Depression and Is Facing its Final Days."
And everybody is trying to figure out what happened. You know, McDonald's dates back to -- well, in its current iteration -- the mid-sixties. It wasn't Ray McDonald. Ray Kroc started it, California, maybe late fifties, early sixties, and it became what it's known to be today. But the thing about McDonald's was that a McDonald's franchise was one of the tickets to upper-middle class success. If you could get a McDonald's franchise when that was expanding and growing -- if you could get a McDonald's franchise in your little town or if you get two or three of 'em in a moderately sized American city -- you could get rich.
It was almost, not quite, was almost like getting an Anheuser-Busch distributorship. People that got an Anheuser-Busch distributorship back in the sixties and seventies were some of the richest people in town. And it was the same thing with McDonald's franchisees. And it was a distinctly American dream way for middle-class people to own something, to have equity in something and rise and rise the ladder of success in the United States. Now McDonald's is said to be in big trouble.
One of the problems this story alludes to, after quoting a bunch of franchisees, is that the corporate leadership in Oak Brook, Illinois, has no idea what it's doing. Now, by the way, I'm not joining the fray one way or the other. I hope this doesn't happen, needless to say. But I have money theory, is the point here. I have my own theory what happened here. And I know my theory is right, by the way. I know it's 100% right, and I know because of that it's gonna be pooh-poohed. It's gonna be belittled. It's gonna be mocked, laughed at, and made fun of as, "Oh, that's easy. That's exactly what Limbaugh would say."
And it's not just McDonald's that is in trouble in the fast-food business. To give you an idea of my theory, I would like to take you back to Berkeley, California, home of the University of California Berkeley and a hotbed of radical leftism. The Berkeley City Council some years ago now (might be as many as 20 years ago) demanded that Burger King, Burger Chef, what was it? Burger King was killing people with its menu. The Whopper, the Double Whopper, the Triple Whopper. Remember all the calculations of calories and fat?
They did the same thing with the Big Mac and the Quarter Pounder with Cheese. But the Berkeley radicals demanded that if they were going to continue to be a viable business, if they were gonna get permission to stay in business, they had to start selling veggie burgers and salads and a bunch of other stuff that the customers of Burger King did not, do not, would not want. You do not go to Burger King for a veggie burger. You go there for a freaking juicy Double or Triple Whopper with all the stuff on it you want.
Ergo, when the left comes in under whatever guise of health or cleanliness or whatever and tries to make other people do things their way, what happens? They eventually fail. And I will contend to you, without knowing firsthand -- and I will admit that I don't -- that some of the stuff that's accumulated over the years, some of the things the franchisees are being forced to do by McDonald's corporate is the result of leftists becoming subsumed with this notion of healthy this and healthy that, and they have accepted the phony premise that their food's poison.
They've accepted the phony premise that their food is not good -- it's not healthy, it's not healthful, it's damaging to children -- and they have to do something to straighten out. Hello, Happy Meal, whatever the strategy has been. And in effect, the effort to either please the left or react to their demands because you don't feel like fighting them (which is a typical corporate reaction to any pressure) has been to basically destroy their business, if all this is right.I mean, if these franchisees say McDonald's is facing its final days, what happened?
The original menu at McDonald's was gonna stay in good grace. Now, I understand there's all kinds of pressure culturally throughout the country for healthful eating, but look at all the myths that are being exposed. The supposed dangers of fat turn out to be a bunch of lies. "You shouldn't eat butter, shouldn't eat whole milk, drink whole milk." All of this stuff is just a bunch of wives' tales bugaboo that was never true in the first place, made popular by just two skeletal people at something called center for the science and public something.
They had a logo and a fax machine, and they started faxing out whatever it was gonna kill you, and the media repeats it and becomes popularly believed, and so these restaurants have to react to it one way or the other. But I'm telling you, you don't go to the McDonald's for a salad. You don't go to McDonald's for a veggie burger, or Burger King, or anything of the sort. And there's any number of other businesses. It's not just McDonald's. The left got their hooks into ESPN, and look what's happening to them. The left got their hooks into the NFL; look what's happening there.
The left has gotten their hooks in or has had some sort of influence on the Republican Party. Look what's happening there. Women's colleges? I mean, you go throughout American life in the corporate culture, private sector, wherever you want to go and wherever the left has been allowed to come in either as a result of their demand or pressure or what have you, and all these other institutions and companies that were sailing along just fine have been demanded to make changes in how they do what they do; they're all...
Maybe not all in trouble, but they certainly are facing challenges they never used to. And it's all predicated on another "mis-premise," if I may use the term. And to illustrate this I want to go back to the passage of the Religious Freedom Restoration Act in Indiana. After that was signed into law, all it did was reinforce the already existing clause in the US Constitution. What happened? The American media, the American left immediately went out and tried to find any fast-food or any other restaurant or business that would not serve a gay couple on their wedding day.
They went shopping, they went knocking on doors, and they found this pizza joint, some small town Indiana. The young woman, a member of the family that runs the little pizza joint's on TV, "No, our religious beliefs are such that we would not serve that couple's wedding. We do not believe in homosexual marriage." Blow up! The media goes nuts. That little business is shut down. All the efforts focus on just embarrassing that little business and anybody who is just like them. What happened? The governor caves a little bit. Everybody starts backing off.
"We're sorry! We didn't mean offend anybody. No, we love everybody. Oh, my God. Oh, no." But the one thing that was included in this was the assumption that a vast majority of the American people agreed that that pizza shop was a bunch of little bigots, and all the bakery shops are a bunch of little bigots, and the photo shops, all these people that wouldn't service a gay marriage, gay wedding, or whatever. And that's always included in the story; it's never really true.
The media tries to make it look like their point of view is the popular point of view by a vast majority. And it's the same thing with all of these menus at fast food restaurants or at Walmart or what have you. The media and the left bring pressure on these companies with the implied belief that a majority of the American people and a majority of these businesses' customers also think the menu should change and think this should change, when it's never the case. We don't know that a majority of the American people believe it but we can learn probably it isn't because after making all of these changes, the businesses end up in trouble.
And if popular opinion were on the side of the changes, the businesses would be thriving, would they not? Stands to reason. I don't know. You McDonald's franchisees who are listening to this, you know whether I have a point on this or not. But as I say, it's not just McDonald's. We are still are in the middle of a recession in this country, and yet these cultural preferences and demands continue to be made on these companies, and they are not demands shared by a majority customers of these businesses.
So when the changes are made, the customers go somewhere else. How else can you conclude anything else? If the changes were rabidly accepted by customers and this is what was needed in a McDonald's, there wouldn't be a story here quoting franchisees as saying McDonald's is facing its final days. And, hell, you know, McDonald's is a great American success story, tradition, it's an opportunity for people to enjoy the American dream by becoming franchises. I hope this isn't true. But if it is, I think somewhere in the mix you're gonna find the fingerprints of a bunch of liberals.
Two double cheeseburgers and a soda from the value meal runs about $4. I usually skip the soda, so $3. We had an exchange student from France...showed him 4 of us could eat and have change from a 20.
IMHO the new look is Pure-T UGLY.
What is it with the new fad for painting businesses different shades of baby-poop brown?
And as you pointed out, they designed out most of their singular look that made a McDonalds instantly recognizable.
I still like cheeseburgers and fries. I also like their McCafe items.
I used to work for a supplier to McDonalds. MCD’s food safety standards are super-high.
I have no problem with them - and if at a place where several fast foods are on offer, I will go to MCD.
I think announcing their death is a bit premature.
Why would I go to McDonald’s when I can go to Whataburger and get a real hamburger? The only time we ever set foot in a McDonald’s is so that my kiddos can take a potty break.
I think the problem is they oversold franchises, there quality went down and there 10 times more choices of places to eat. when I was a kid going to a place like mc Donald’s happened only when we were traveling or a special occasion. I am sure that is the case with most of my generation. people eat out a lot more now and because of that they are more likely to choose something else besides mc donalds. years ago when I was a kid there was not that much choice of burger joints.
In and Out. I’ve been eating there for over 50 Years and the only thing I’ve had a problem with is the Fries getting cold by the time I got Home to eat them.
Even if you Nuke them, they are not the same as when they are first served. If you do take them Home and have some Bob’s Blue Cheese Dressing, dip the Fries in it and enjoy.
Absolutely magical.
Now I just eat them there instead. The Double Double is one of the Best so called Fast Food Burgers out there.
They are also cheaper than Five Guys. Darn, now I’m hungry.
Rush was referring to the original McDonalds, owned by the brothers McDonald, that Kroc eventually bought out. That chain was begun in CA.
I can’t say the food was ever particularly stellar in all those fast-food joints, several decades back, when the franchises still seemed fairly new. But the places always seemed clean. And the teen employees often wore their ‘company’ uniforms and hats and such. It just looked neat and professional, the whole presentation.
Nowadays, these places just seem nasty. Dirty floors, smudges all over the doors, trashy-looking employees and equally trashy-looking customers. Self-serve drink machines, which make a mess everywhere. I went to a local Taco Bell about six months ago, and the young guy taking my order had a tattoo of a spider on a spiderweb running up and down his throat. Gross. There’s just a scuzzy third-world ambiance to everything now. It’s an immediate appetite-killer.
It’s made me totally disinclined to ever stop at fast-food places these days, and indeed I rarely ever do anymore. Usually just when I’m on a road-trip and particularly pressed for time. Maybe two or three times a year.
You are on to something. Time has marched on.
When I was a kid the nearest McD’s was over 25 minutes away in the next town. It was something to do with the family on a Friday night without dropping big cash.
Totally different world today.
McDonalds is terrible - the first thing they need to do is get rid of the heat trays where they store their pre-cooked burgers. It turns them into dry tasteless garbage.
Missed my chance to try one while I stayed at a hotel in Torrance, CA in the 1990’s. Across the 405 and down just a bit, as I recall.
Well, maybe some day.
“you go through a McDonalds drive through and you gotta either speak spanish or gheto ebonics.”
You denigrate the use of Spanish yet are thinking of retiring to Costa Rica? LOL
I’ve noticed that too. More often than not they forget something. There really isn’t time to make sure everything’s there, even if it’s shown on the receipt. But every so often, every blue moon, you open the sack(s) and, whoa ... Jackpot!
We got a family of six’s meals by mistake!
Great, now I feel guilty. Unless you live in S.CA., I don’t think you could use the Coupons anyway. They used to mail out coupons all the time, but it’s been years. Cheap SOB’s.
I promise to remember your Post when I eat them if that helps. Two McMuffins and Coffee, yummy...
BTW - Am I the only one that likes those little Sausage and Egg Burritos they have? I think they are prepackaged and Nuked, but I really enjoy them with their Picante Sauce.
Actually its worse than that. I teach a naturalization class to people preparing to take the citizenship test. Teach US history and civics. I got nothing against spanish speaking people in general. Just can’t stand it when they can’t understand you, or speak enough good english to be understood over a speakerphone.
Great pic! Damn, what a time in America huh?!
Too bad, they are yummy.
Ever had a Tommy’s Burger? Another S. CA. institution.
I like the Burgers but love the Chili Tamales.
This is an interesting take.
Think about the popular, up and coming, burger joints.
In N Out, Five Guys, Shake Shack.
Do they have Happy Meals with yogurt and apple juice? Do they have Veggie Burgers? Do they have Salads and Yogurt Parfaits?
I don’t think so. Burgers, Fries, Sodas, Shakes, right?
And they are doing well.
No one is chasing them with a rolling pin.
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