[going hot]

Cruz is the smartest and most articulate candidate in both parties, but that is not what wins elections.

For the LIVs who make up the overwhelming majority of voters, there must be an emotional and visceral connection.

Cruz doesn't have it, especially for the general election.

Without connecting with voter's viscera, no one wins the general.

[kabar]

A Bush versus Clinton race would lack that voter connection, but there would be a winner.