Wife didn’t much care for the “heft” of the whole milk, but I’ve convinced her to keep buying it. I eat less cereal when I do eat it, and I feel fuller longer when I drink it with meals. Health trends are starting to recognize that fat isn’t making us fat after all, and that’s good all around. The only industry that will suffer from that is “big sugar.”
My wife prefers it for coffee (I drink mine black, but like it better on cereal, too).