The article is an acknowledgement that obtaining the GOP nomination is a technical process of fulfilling many varied state requirements while maintaining a national organization and projecting a coherent message. Most candidates fail that test.
Cruz is a guy that is keeping his act together and maintaining coherency - even the Bush regulars are falling apart in that regard. He's doing all the preliminary blocking and tackling to set up for the scores. It's really impressive to watch.
True dat! Ted Cruz Amasses Ground Game That Covers Every County in Four States