This is kabookie theater like Herman Cain’s 9-9-9.
But the less informed doesn’t care that it has no chance with congress being the body to legislate tax reform - not the president. Way too much money lining pockets with current tax code.
If you can get the public behind something, you can maybe force Congress to push it through. I’m not sure if Trump’s plan has any magic in it that would get the public excited about it though. At least conservatives would be excited about a flat tax plan.