Kaiser is, at its core, an insurance company, and as an insurance company, they were ASSURED that enormous numbers of new clients will be directed to purchase their coverage.
Interesting that they bought it in the first place. Perhaps there was a little arm-twisting in the back rooms that FORCED the insurance companies to come aboard, and because the acceptance was less than complete by the public, the rates had to be raised to cover the inevitable deficits.
And they were promised up to 20% profits. Of course, Obama and the Democrats sold that as “no more than 20% profits” but what’s the difference? Who else can make 20% on other people’s money every year? Lest there be no doubt why the insurance companies were for it, and why their stock prices rallied after it was passed.