Something's wrong with that figure. When Dish offers ESPN and other popular channels for $29.99 per month, that only leaves $23.89 for Dish to pay several other channels and then realize its own profit. It just doesn't work from a profit and loss point. - Or ESPN and others might take a lesser fee when included in these one and two year introductory offers. And ESPN still sells ads so the fee is not their only source of revenue.
Of course, most channels are paid nothing and do sales jobs have to cable and satellite providers include their channels in a package.
A handful of companies control almost all of the non-premium cable content- NBC Universal, Disney, Time Warner, Viacom, Discovery. https://en.wikipedia.org/wiki/List_of_United_States_cable_and_satellite_television_networks.