[Raycpa]

It is brilliant because now everyone will want to read the letter. He doesn’t need to spend millions on adds to counter these attack adds. He just has to tweet a link to his cease and desist letter.

[magna carta]

yes. a good businessman to the death...

[samtheman]

It is brilliant because now everyone will want to read the letter. He doesn’t need to spend millions on adds to counter these attack adds. He just has to tweet a link to his cease and desist letter.

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I’ve been saying this for awhile. He’s going to keep his powder dry as long as he can and win with pure unadulterated media expertise, for as long as he can.