He's obviously an American Capitalist. So he appeals to those who see that as a good thing. And he will presumably lead in such a way as to protect and enhance that good thing.
The Clintons used to say "it's the economy, stupid."
Trump agrees, but from the perspective of enabling Americans to work successfully, not freeload.
I don’t think it was the Clintons who got that phrase going, it was the punditry. Actually maybe it was James Carville.