It makes sense.
Also look for the “your support of Trump over Carson makes you a racist” theme to start hitting the pundit circuit. They are already floating the “If Trump is the GOP nominee, we must run a third party conservative candidate” trial balloon.
They’ll throw muck until something sticks, and if nothing sticks they’ll keep throwing muck and hope the sheer volume turns people away from Trump. Gaslighting, I think they call it.