They took advantage of the situation and distributed the picture. They didn’t plan the drowning.
Kids that aren't taught to swim and are not equipped with life jackets for rougher runs than a cruise ship die every day. We used to take the little ones out in small boats and canoes back in the day, but they all had vests or better and swim lessons from the beginning.
It's not Western Civilization's fault and no S0r0$/Saudi Arabian cattle drive should provoke over response beyond making nice camps in Turkey and telling the folks that they are there because of Jihad/Islam.