As long as Will has been around, the average American citizen has never seen him or heard of him.
I’ve been reading Will for nearly 30 years now.
I can see what he’s doing here: he’s making the pitch that Davis is a Democrat. Just like Wallace and Faubus were. And like Obama is.
He’s wrapping it in a “befriend the audience” style technique designed to 1) appeal to people not inclined to support Davis and 2) shove a stick into the eye of Democrat partisans and Progressives who are claiming that she’s a Conservative Republican.
Given the type of people who predominantly make up Will’s regular audience, he does a servicable job at meeting those two goals.