I never know with modern journalists
I think the "What Makes" is the inate Americanism he enjoys as a successful business man and his ability to see tragedy all around him that belies that Americanism and he believes he can do something about correcting the situation
The "Why Does" is infinitely more interesting, not the least could be .... it IS fun to something good.
Good answer.
“What makes” makes a better headline. Taken from “What Makes Sammy Run?” a fictional account of a screenwriter’s rags-to-riches life. There was a Broadway version in the ‘60s. No one would want to be compared to Sammy, though who knows if VDH is familiar with the story.