They felt he was the better choice at the time and they pulled out all the stops to get him elected. Look at all the glowing global media to this day.
If they are faced with a choice today, they will do the same for the woman whose foundation they sent hundreds of millions to to keep her bought and on-rez.
You don’t think that money was out of their good will for humanity do you?
It doesn’t matter how much they spend on PR. You still gotta get the dogs to eat the dog food.