Oh my.
It’s a start. She needs to lose about 1/2 million viewers before Ailes
starts chewing tums by the bottle.
If Kelly’s ratings are down by 8%, Ailes has to rebate 8% of his advertising spend to advertisers with ratings guarantees or give them free advertising to make up for the lost audience.
This is millions of dollars in rebates or free advertising that they could have sold to someone else.
She's halfway there.