That’s exactly it. He’s using easily recognizable tag lines and quotes over and over so people establish the phrase with his candidacy. He’s all about brand.
[He’s using easily recognizable tag lines and quotes over and over]
According to Forbes, the average attention span is now 5 minutes down from 20 minutes. It is probably less with those who use IPods, etc.
Most Americans can only take in tag lines and quotes. They listen for a moment and go on to the next thing.