I think you’re close to some truths there...but it’s probably more ignorance and less deception than you might believe. Rove has the mind of a tactician, and yet, he plays a strategist. That’s a disaster waiting to happen. (well, it’s already happened).
He also is very unfamiliar with how the country outside the political class, the Washington NY area, think. He really is. He probably believes almost everybody finds Trump offensive.
And another thing, these guys are prisoners of focus groups....which cannot possible predict the impact of a certain message over the months of a campaign, and yet Rove is convinced they can. How stupid....he’s really not smart strategically, because he can only think tactically.
This just posted. How will job and he ever twist this ?
Rove is not unfamiliar with what is happening outside of DC.
He just thinks he can who-do Americans.