The Luntz Focus Groups are worse than all show...they are misleading. A focus group lasts just a short while. A campaign lasts a long time. Conservatism takes longer to understand than it takes liberalism to emote...therefore using focus groups is one of the real reasons that Republicans have shied away from conservatism. Conservatism is not understood in the construct of a two hour focus group.
There’s no way a 2 hour focus group can measure the impact of a message over the time of a campaign....and yet, that’s exactly what Luntz and Rove would have you believe.
I agree. The stupid is strong in some of these.