The polls can be helpful for some but at the end of the day I’m reminded that twice, our good people of this country elected a community “organizer” that sat around, smoked pot, sniffed coke, talked all day about being black, and never worked at a real job. Polls don’t mean much to me.
Telephone polls (which the major polling outfits use) don’t work anymore anyway.
Analyzing web traffic would probably tell you a lot more, with the right algorithm.
Google knows, but they ain’t tellin’.