When I heard about the pressure the owner of Angie’s List put on the Indiana Legislature, I stopped using her company’s services.
OK so they have one less customer. Do they even know that? Have they changed anything?
Boycotts have to be organized, high visibility, high impact events against one representative target, so that an example can be set for others. They have to cause pain and they have to let them know the cause of the pain so they’ll change their behavior.