Question is, what is that relevant to other streaming services are paying?
You can’t expect an individual playing of a song to one individual to have a high payment rate in any medium.
Broadcast radio doesn’t pay a performer jack for their song when they play it... the songwriter and the publisher get paid but not the performer, the amount varies on various factors.
The closest I could come up to for broadcast radio was the college radio format which is a minimum of 6 cents is paid to the songwriter and publisher whenever a college radio station plays a song. So if you assume a college radio station has a listening audience of a few hundred to a few thousand people at most at any time, you wind up with a payment in the ballpark of what Apple is said to be paying.
Artists, other than the very top tier guys, don’t get paid much at all, they get very little off their record sales etc... touring is where they make most of their $$.
Obviously once you are an established successful player you can negotiate better terms and self produce etc etc and make more money for yourself form your song sales etc.
MC Hammer gave a good interview about this years ago, when he initially turned down the record company who came calling for him because he knew he could sell a few 10s of thousands of CD’s he’d self produced out the back of his car and make more money that selling millions of them as a signed artists, its part of the reason he wound up making so much money (although he blew it all anyway) of such a short career... he was getting far far higher percentage of sales that most beginning signed artists.
Apples offer is the going rate for streaming pay outs.