Umm, I can't speak to Five Guys, but Shake Shack is very much into selling their community involvement ("community uplift" in Will-speak). Of course, that's not why I would pick Shake Shack over McDonald's any day of the week. I would pick Shake Shack because, while it may be twice the price of McDonald's, it's about 10000000x the quality.
I would pick Steak N Shake over McDonald’s, but I’d pick McDonald’s over Five Guys. Five Guys is the worst burgers and their fries are terrible.