I did learn a new word from reading this piece.
LUTZ
“Beginning as a plural variant of lol, Lulz was originally an exclamation but is now often just used as a noun meaning interesting or funny internet content. According to the media, Lulz is a corruption of LOL, which stands for laugh out loud.”
https://encyclopediadramatica.se/Lulz
Oops!
LULZ
LULZ
LULZ
LULZ
Hence the term “I did it for the lulz”.