Posted on 05/29/2015 2:10:05 PM PDT by VinL
A young generation of women is discovering a new brand of sexy in the most unlikely of places: their grandmothers’ underwear drawers.
“When I walk into a lingerie store, I’m always like, ‘O.K., which drawer in here is for the grannies?’ ” Daphne Javitch, 35, said of her predilection for ample-bottomed undies. That preference led Ms. Javitch, back in 2010, to found Ten Undies, a line with a cult following that sells cotton full-bottom bikinis, boy shorts and high-waist briefs not unlike the kind immortalized in “Bridget Jones’s Diary.” (“Hello, mommy.”) Ten’s wares are comfortable and practical, to be sure, but that’s hardly the only draw.
“Within millennial and Generation Y consumer groups, it’s considered cool to be wearing full-bottom underwear,” said Bernadette Kissane, an apparel analyst at the market intelligence firm Euromonitor. “Thongs have had their moment.”
Data provided by the research company NPD Group back her up. Sales of thongs decreased 7 percent over the last year, while sales of fuller styles — briefs, boy shorts and high-waist briefs — have grown a collective 17 percent
Erica Russo, the fashion director for accessories, cosmetics and intimate apparel at Bloomingdale’s, said that indeed there has been a “shift in the business.” She noted that the trend is in line with the higher-waist and roomier pants styles that have dominated fashion this season. Perhaps motivated by the same kind of contrarianism that helped elevate Birkenstocks and fanny packs, young women are embracing “granny panties” — and not just for laundry day.
“I only wear granny panties,” Julia Baylis, a willowy 22-year-old, declared proudly. Ms. Baylis and her best friend, Mayan Toledano, 27, design the boutique clothing label Me and You. Their best seller is a pair of white cotton underpants with the word “feminist” printed in pink bubble . ..(snip)
(Excerpt) Read more at nytimes.com ...
That’s a “Whale Tale”!
Yes, but they wear them badly. A fedora goes well with a tailored suit or an overcoat. They look ghastly with a lumber-jack plaid flannel shirt or a logo-emblazoned t-shirt, as usually worn by hipsters.
I would rather see bell bottom hip huggers with halter tops and a nice tan. Throw in some J.C. shoes and a come hither look in the eyes. Hit the vinyl with some Steppenwolf, Moody Blues, and CCR.
Just take them off and stop talking. I don’t care what they are. : )
Thongs are necessary under some of the more fitted clothes. Panty lines are not pretty
Panty lines are fine. Do you want us to think you aren’t wearing any?
Right now here in Texas, that's a good idea.
I agree with that
Butt Floss!
LOL
I always called it butt floss.
There are many types of no-panty-line panties. Soma sells some gorgeous ones.
I’ve never even considered wearing a thong....no way.
It's not possible. There are all kinds of sexy panties that don't try to saw out a portion of one's behind.
Wrong. I like thongs; I wear thongs; I prefer thongs. Nothing to bunch up under your clothes. Don’t think “granny panties” will stick around too long...
“I’ve never even considered wearing a thong....no way.”
Me too, I really thought I’d hate them, until I needed a pair in order to wear a clingy dress. For me at any rate, they are comfortable. I’ll look at Soma, thanks for the tip.
From who's perspective?
My Sister-in-law (80 years old) said that a few years ago she and her husband saw a girl in a grocery store with low cut jeans and a white thong on.
In the check out line, when she bent over to get items of the bottom of the cart, she revealed a two inch smear of brown on her white thong. Several people immediately left the line to keep from bursting out laughing.
Sorry, thongs are one thing, but nobody is going Kartrashian.
It was like a permanent wedgie. Distracting. You can’t concentrate on work like that.
Wedgie swimsuits, I hope that goes out of fashion. Does not look flattering on even well toned slim people. They have been very popular with men (granted mostly European men) who think they are all that. Yikes!
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