Posted on 05/29/2015 2:10:05 PM PDT by VinL
A young generation of women is discovering a new brand of sexy in the most unlikely of places: their grandmothers’ underwear drawers.
“When I walk into a lingerie store, I’m always like, ‘O.K., which drawer in here is for the grannies?’ ” Daphne Javitch, 35, said of her predilection for ample-bottomed undies. That preference led Ms. Javitch, back in 2010, to found Ten Undies, a line with a cult following that sells cotton full-bottom bikinis, boy shorts and high-waist briefs not unlike the kind immortalized in “Bridget Jones’s Diary.” (“Hello, mommy.”) Ten’s wares are comfortable and practical, to be sure, but that’s hardly the only draw.
“Within millennial and Generation Y consumer groups, it’s considered cool to be wearing full-bottom underwear,” said Bernadette Kissane, an apparel analyst at the market intelligence firm Euromonitor. “Thongs have had their moment.”
Data provided by the research company NPD Group back her up. Sales of thongs decreased 7 percent over the last year, while sales of fuller styles — briefs, boy shorts and high-waist briefs — have grown a collective 17 percent
Erica Russo, the fashion director for accessories, cosmetics and intimate apparel at Bloomingdale’s, said that indeed there has been a “shift in the business.” She noted that the trend is in line with the higher-waist and roomier pants styles that have dominated fashion this season. Perhaps motivated by the same kind of contrarianism that helped elevate Birkenstocks and fanny packs, young women are embracing “granny panties” — and not just for laundry day.
“I only wear granny panties,” Julia Baylis, a willowy 22-year-old, declared proudly. Ms. Baylis and her best friend, Mayan Toledano, 27, design the boutique clothing label Me and You. Their best seller is a pair of white cotton underpants with the word “feminist” printed in pink bubble . ..(snip)
(Excerpt) Read more at nytimes.com ...
1. Why are women slave to whatever comes on the fashion market, particularly when it’s unflattering to soooo many– e.g. bare mid riffs;
2. The gal who just had a baby, walking with stroller; - the most provocative outfits in the neighborhood.
3. Thongs, string bikinis? Geeeze, not for everyone, eh???????
4. Thinking of the interview of female twins, upon reaching 100 years, commenting on today’s fashion– paraphrasing– “in our day, showing a little ankle was enough to get a gal in trouble”.
Conventional wisdom is that women are much more “attuned” than men- generally agreed. But then, how can they be so dense with this fashion thing?
the thong was the worst idea ever
It’s about time. I’ve always called it wedgie-wear. It is crazy that it ever became popular.
I really think the early 60s are back. First black plastic eyeglass frames, now cotton underwear. And all the men are wearing tight suits with skinny ties.
You will probably soon see the return of the fedora and the trench coat.
Thongs are necessary under some of the more fitted clothes. Panty lines are not pretty.
Besides, thongs are pretty comfortable.
Oh, and one more, the whole “big butt” thing. My young nieces put on 10 pounds, walked around like their backs were out of joint. What’s with that??
Do the rules apply to this thread?
Thongs and yoga pants are the best things to come out of the 2000’s. Now if only Jenny Craig and Weight Watchers would just catch on a bit more... :)
That’s a matter of opinion lol, maybe her not wearing them during work but when you are at home with the missus and she puts them on, it spices up the night.
It’s bikini briefs for me! No way would I wear a thong!
Sensible cotton briefs have always been available from Hanes and Fruit of the Loom.
I’m with you . Down with the DVPL !
“You will probably soon see the return of the fedora and the trench coat.”
If the NBC drama ‘The Blacklist” keeps growing in popularity then you’re going to be very satisfied with your prediction!
I think the mankini was the worst idea ever.
At least on the right women thongs LOOK good.
Never understood butt-floss.
From my understanding, modern “urban” music and those who perform it glorifies the ‘big butt’. Today’s young women think it’s ‘cool’ to be dating a young, black male, and that is the “look” that attracts them. Yes, it’s a stereotype, but it happens to be true.
That’s about the ‘safest’ way I can describe it.
Didn’t the NYT predict that by now, men would be metrosexuals?
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