I remember the Volvo ads from the 70's condescendingly touting them as "the car for people who think". Problem was, in typical lib fashion, they were lured into a false sense of security thinking that because Volvos were supposedly as safe as a giant crash helmet, they could get away with driving like a**holes. Iornically, from 1961 to 1974, Volvo made one of the nicest looking sprots cars, the 1800
Like the one Roger Moore drove in the TV series The Saint. In fact Moore himself owned a couple of 1800's.