Picking a fight when you are outnumbered 100,000 to 1? Brilliant!
Not only are they outmanned, they are about to find they are outwitted.
Kids love social media. Facebook, Twitter, Snapchat, Instagram... they're able to instantly access a wide arsenal of social media. They're not going to be fooled by a phony advertisement of a great looking school lunch posed by a food stylist.