I liked it since I cared nought for flame paint jobs, chrome, giant lifts, jumps, etc.
Not knocking those who do but I was more interested in the everyday vehicle area.
Considering most people just had a jeep of a Chevy with 33s and MAYBE a small lift, they absolutely served a market...a big one. And they usually had articles tech heavy and worth the time to read.
I interviewed for the editor position at Off-Road magazine after leaving ORC. That interview ended in 5 min. by my choice. Lets just say we had a difference in editorial ideas. ;)