Posted on 04/22/2015 7:33:17 PM PDT by Hugin
For instance, earlier in April the company announced it is testing out a larger, pricier, third-of-a-pound burger for $5, two years after dropping the similar Angus burger line because they were too pricey for McDonald’s diners. Despite that earlier failure, new CEO Steve Easterbrook expressed confidence his customers would go for premium burgers.
“I often describe McDonald’s as possibly the most democratic -- with a small ‘d’ -- brand in the world,” he said. “And what customers love the world over, and none more so than here in the U.S., is how they can buy into aspirational quality products, but at a McDonald’s price.”
But he faces an uphill battle in winning over the millions of burger-eaters in the U.S. that have a dim view of McDonald’s offerings: Nation’s Restaurant News published a survey this month rating 111 limited-service chains on 10 attributes including food quality, and McDonald’s was ranked No. 110, ahead only of Chuck E. Cheese. In-N-Out Burger topped the list.
(Excerpt) Read more at msn.com ...
As I said, here in route 66 country, namely Kingman AZ, you can stop at 50s era places where you can get an actual malt/shake, with a darn good burger and fries. And the portions are not skimped on either. The fast food places are really taking a hit. My wife, who was a McDonalds nut, will not go there anymore.
I've watched too many episodes of Kitchen Nightmares and Bar Rescue. I'm afraid to go to mom and pop places anymore. Unless there's a line out the door I go to a chain.
And that’s after they picked off of the floor when no one was looking let it sit for the flies to added a little pepper special sauce.
All you got to do is search them out and spread the word. I usually tell them that I will do that, if its good. If it aint, I dont say nuthin, and spread that word.
Damn it. I have a ton of stock in McDonalds. I blame Mrs. Obama for this negativity that McDonald’s gets. And when I see FREEPERS applauding this it really pisses me off. (Not that you were...just generalizing).
Haven’t been inside one of these for almost a decade.
You can thank Jack in The Box for part of that, after they killed a bunch of people McD's required, no forced us to cook the patty to death. If you didn't cook it to at least, been a while but I think 165 Deg. minimum consistently and the Corp. caught you it was the end of your job and the Franchisee was put through a bunch of crap. Also just the way things are done now versus the old holding bins really affects the taste.
I’m acquainted with the franchise owner and store managers here and they all kid me about my tight wallet — $3.89 McChicken meal is my limit.
If you have stock, it is in your interest to write them and demand they get their quality back up.
They are losing customers, and it is digging into your bottom line.
You, and those like you, are the boss.
Yes, Krystal’s. It’s the closest thing to White Castle since moving down to FL. And those frozen White Castles you can get at Save a Lot, nowhere near as good as fresh, especially at the older WC’s in NYC off those “seasoned” fryers with the onions and pickles.
McDonalds would be OK if their burgers and buns werent so dry. I guess they are fine if you just like meat, bun, crappy chopped up onion bits, and some red stuff sauce.
I think the real problem may be falling profits from the vast majority of stores that still do make a profit.
They need to revamp their entire marketing plan, and even then it may be too late.
I guess you need to see what your cost basis is and evaluate whether it's time to sell or not.
As long as they don’t close the Paris McDonald’s, I need to get my “Royale with Cheese.”
Their coffee is great! I love it!
It's a pile of slop, with the bun bearing the only token resemblance to a burger.
Only thing I buy from McDonald’s is bacon egg white biscuit and small coffe when traveling. They won’t be a success on my purchases.....
We have a Chick Fil A NEXT TO an In N Out NEXT TO a Rubios.
.
>>> McD’s is only good with their value burgers like the Mcdouble for $1.39
.
Triple Cheeseburger for Two Bucks.
new CEO Steve Easterbrook:
“I often describe McDonald’s as possibly the most democratic — with a small ‘d’ — brand in the world,” he said. “And what customers love the world over, and none more so than here in the U.S., is how they can buy into aspirational quality products, but at a McDonald’s price.”
“aspirational quality products”
WTF does that mean? Crappola products that just WISH they were quality products?
You know a company’s in serious trouble when the new CEO can only communicate with random strings of the latest CorporateSpeak buzzwords. (I’d REALLY hate to have to listen to this guy’s PowerPoints. And even worse, I’d hate to have to decipher them and attempt to implement whatever the guesses were as to what they meant (assuming they were even meaningful in the first place.)
meh.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.