Looks a lot like the In-N-Out Menu: Burgers, Shakes, Fries, that’s it!
My thoughts also.
Just the other day I heard on the news this outfit is opening its first west coast store in LAX after many requests.
They are mainly east coast and international. Looks upscale compared to McD and BK
They started out as a sidewalk cart in NYC during 2004 with quality stuff. A decade later....Wow!