You're like my youngest daughter. Every time she comes to visit, her last stop before heading home to San Antonio is at Braum's -- for a double-dip butter pecan cone.
I used to do their advertising and know how the old man felt about his product. It was going to be the best they could make it and he would sell it for the least they could afford. All the fresh milk comes from the herd in Tuttle, while they bought all the milk for ice cream.
The second generation is now in charge and they are evidently still following the old man's philosophy.
Interesting story: I was at the plant one day when we heard a loud metallic shriek, followed by an explosive POW!!! We ran out to the truck dock, where we found that somebody had attached the high-pressure pump to the valve on the bottom of a milk tanker, but forgot to open the vent at the top. It was a strange sight -- the stainless steel milk tanker was literally flat as a pancake.
It’s amazing how much damage even a small pump can do. Haven’t seen it happen but have seen the end result: stainless steel crumpled like paper.
Braum’s has been an agricultural success study for a long time. It seems to be a good business model and I wish the success. The store in my home town in Eastern Oklahoma is always hopping.
It has been good to see the heirs behave as the patriarch. Braum’s has not changed much in 35 years from the times I took my toddler for his favorite cherry limeade on second street in Edmond. Saturday was always our day to go to the office, get the drilling reports early, Classen Grill for breakfast, the park, the zoo, the discovery center, train shop whatever and then Braum’s for late lunch on the way home. Good traditions make good times and good memories and good children.