Everyone of a certain age, and fondness for beer, has a similar story. Coors didn’t want its beer distributed to distant regions where it couldn’t guarantee the beer was kept cold and “fresh.” Coors then became contraband outside of its official distribution area, selling for as much as twice the price of comparable beers in, for example, the DC area. Forbidden fruit and all that ...
Well if it was Coors Light couldn’t you just declare it as bottled water?
Coors didn’t want its beer distributed to distant regions where it couldn’t guarantee the beer was kept cold and “fresh.”
I thought it was because Coors wasn’t pasteurized back then... and thus HAD to be refrigerated.