From your link:
“As Fr. John Zuhlsdorf explains in his Apr. 2 blog post, “It’s time for everyone to calm down. We need a new approach. Think about this. When some homosexual couple comes to your Christian business for services at their immoral event, don’t panic. Go ahead and take their business!”
“Then explain what is going to happen next,” says Fr. Z on his popular blog page.
“Tell them that the food and services will be just fine. And then inform them that all of the money that they pay for the services will be donated to a traditional pro-family lobby.”........