From that article:
“We give consumers the incentive to buy these cars,” White House economic chief Gene Sperling said at a budget briefing where he announced the 33% increase from the current $7,500 subsidy. The budget document, titled “Investing in Our Future,” includes a goal of putting “1 million advanced technology vehicles on the road (by) 2015.”
It’s pretty bad when they cannot sell the cars even when they pay you $10,000 to buy one.
Pathetic.