Well, the Pizza place didn’t seek out the news agencies ... it was one of the agencies trying to “chase down a story” who created all the hullabaloo!
HOWEVER ... what I will say about this (even though I see very clearly that this Pizza place did not start all this) ... this will give some other scammers some IDEAS for how to create something in the future.
SO ... from here forward, be on guard for someone who might very well manufacture some fake situation in order to “drive” a funding campaign to support it!
I think the “cat is out of the bag” now and scammers see, now, how profitable this can be!