“Basically, we’ve been dealing with this issue for years with HBO, literally 20, 30 years, where people have always been running wires down on the back of apartment buildings and sharing with their neighbors,” he said. “Our experience is, it all leads to more penetration, more paying subs, more health for HBO, less reliance on having to do paid advertising… If you go around the world, I think you’re right, Game of Thrones is the most pirated show in the world. Well, you know, that’s better than an Emmy.”As for the Apple deal, it's basically a pilot program, testing the waters. HBO doesn't have the infrastructure to offer their service to the public via internet right now, but Apple does. Look for them to expand to Roku and other devices after the three-month exclusive.
So then the 3 month exclusion was for....
Nothing at all except to trick people who own a roku into buying an Apple.
Like I said, Not gonna stop pirating in fact the people who do most of the pirating already hate Apple and Big Media.