Most publicity that a business gets...even if slightly negative....always helps business. In this case? I’d take a guess that they didn’t just get rid of one customer....at least twenty to thirty will walk in over the next week and quit. As friends and associates of those twenty observe....more will quit. So, they probably lost a quarter to half of their clients over the next four months to this one episode.
This gym, I’ll predict...either shuts down by Christmas, or is renamed/repackaged.
As it should if it wants to treat customers like that. But - it should be up to the business to decide. Same goes with if they want to allow smokers in, blacks, or whatever.
If they want to be idiots and lose business because they won’t serve someone - that is their fault. But it should be their decision. And who knows - maybe they’ll end up with all of the cross-dressing body building clientele for the entire metro area!