This makes more sense - if the standard fine isn’t working, give one with a bite.
Switzerland has lots of very rich people and lots of winding mountain roads that aren’t very forgiving of mistakes. It’s not a good idea to let people race Bugattis and Lamborghinis on mountain roads and get off with just a slap on the wrist for traffic violations. Of course in the US, many states can yank a drivers license for having too many moving violations in a 1 or 2 year period.