You mean like this "Browning Automatic Rifle?"
Browning calls it the “BAR High-Power Rifle.” Here's the manual: http://www.browning.com/content/dam/browning/support/owners-manuals/bar-om-s.pdf
Oh dear, the very front page of the manual says “Semi-Automatic.” tch tch, shame on them for being so clear.
Here is the actual BAR (Browning Automatic Rifle): https://en.wikipedia.org/wiki/M1918_Browning_Automatic_Rifle
The one you've shown is commonly called a BAR, but the “A” in the BAR is for AUTOLOADING. I suspect it's been called BAR by Browning to play on the image of the real BAR, and has some of the same basic receiver styling. Just a business move, likely, IMHO.
Browning also made a nice BAR 22 (22-caliber), again autoloading (semi-automatic), not automatic.
The fine German firearms maker, Heckler & Koch, calls its semi-automatic rifles “self-loading” instead, but I suppose even that could be (purposely) misconstrued as well.
What a shame that we end up having to have this same discussion over and over and over. None is so blind as he that will not see.