Offer half a dozen relevant majors: hard sciences and/or engineering. Make them tough. Make them rigorous. Make the graduates highly prized and superb at what they're taught. Let the liberal arts wastelands pick up the slackers; appeal to the student who wants a real education and a real intellectual challenge.
You'd make it.
Yep. Someone should buy it and turn it into a business/IT school. Nothing but computer code and accounting.