They have inadvertently done the same thing with some of these all-glass skyscrapers they build. There was one where the reflected light was hitting cars in a parking lot and melting all the plastic inside and outside of the cars.
Down in the DC corridor [Gaithersburg/Rockville/Bethesda] the grass beside the all-glass buildings is littered with the bodies of birds, all the time.
No one cares.
Once in a while, you pass a building and see a poster or masking tape X, where the cubicle dweller has attempted to warn off the birds.