[Lockbox]

I don't think they are building a car, I think they are developing the compete operating system for the car. Control engine, all electrical devices, instruments and entertainment. Typical Apple style, control the whole programming.

Ford dumped Sync after all.

[Star Traveler]

Yeah, a car seems a bit far afield from their present business. Whatever it is, though ... in order for Apple to be following the same pattern it always has ... it has to be “hardware” ... which is then supported by their software.

Apple’s software is not mainly what they are selling, although it’s an important and critical part of their business. Apple is a hardware company, which then develops great software to support the hardware they are selling.

It’s gotta be hardware that they are developing.

[Thermalseeker]

Typical Apple style, control the whole programming.

And then track every aspect of its use once you have sufficient market penetration.

[mrsmith]

“I don’t think they are building a car, I think they are developing the compete operating system for the car. “

Yeah, something like that. There’s already plenty of piglets at the ecar subsidy teats.

Probably putting everything on one ARM chip, including ‘robot’ diving.