Posted on 02/13/2015 1:27:47 PM PST by Star Traveler
Apple is recruiting experts in automotive technology and vehicle design to work at a new top-secret research lab, said several people familiar with the company, pointing to ambitions that go beyond the dashboard.
Dozens of Apple employees, led by experienced managers from its iPhone unit, are researching automotive products at a confidential Silicon Valley location outside the company’s Cupertino campus, the people said.
Sir Jonathan Ive’s team of Apple designers has held regular meetings with automotive executives and engineers in recent months, in some cases trying to hire them. Recent recruits to Apple’s team include the head of Mercedes-Benz’s Silicon Valley R&D unit.
The Apple research lab was set up late last year, not long after Apple unveiled its forthcoming smart watch and latest iPhones, which suggests that any resulting product may still be years away from release. Apple often investigates a wide range of new product areas, some of which never get released.
(Excerpt) Read more at ft.com ...
What’s the deal with cars and Apple?!
Electric Car shaped like an Apple ?
Trademark search for ‘iCar’!
Maybe shaped like an iPhone? The next iPhone is going to be SO BIG, they’ve put four wheels on it, so you can drive it! ... LOL ...
Self driving system?
Then Apple should hire some software engineers - especially application engineers - to update the "pro" software they put out 10 years ago that pro users now depend on, but that aren't getting updated!
They need to focus on what they promised customers they'd focus on.
Software laden vehicles that require wifi software updates every 6 minutes. That sounds fun. Plus, you’ll probably need a software engineer instead of a mechanic half the time.
I’m with Scotty on this one:
Scotty: “Aye, sir. The more they overthink the plumbing, the easier it is to stop up the drain.”
Gay cars ?
My current car is already filled with computer modules running it ... :-) ... that’s a done deal these days.
I hope so ... I don’t like driving sad cars!
Remember ... I was born well over half a century ago ... LOL ...
Yep, that’s what’s being reported!
Google is way ahead of Apple in the self-driving car category.
I’ll bet that’s what Apple is going for.
I don’t care how good it is, I don’t want one. No Googlemobile, no Applemobile.
They’ll have to tear my 6-speed shifter from my cold, dead hands.
It’s always been the case before new technology is fully accepted across society ... the old fogies have to die off first! ... :-) ...
LOL!!
Oh great! Can’t wait for the over styled, overpriced cars that owners can’t fix or modify. Plus the drive train and power supply will be locked so when it runs down you need a new one.
The Apple fan boys pants will never dry...
Why don’t the ars hats fix iMovie so it works. The adjusting colors, brightness, contrast and sharpness etc work like crap. And you cannot edit WMV. And no matter what they do to it it will never work on older OS. Apple is becoming a pile of crap.
:)
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