McD’s is essentially for kids and teens...they’re usually dry, bland and rely on the toppings for flavor.
The quality of their burgers cannot compare to their competitors in most cases...even the so called “craft” burgers are light years better than McD’s that there really is no point in comparing them.
Discerning eaters are finding many, way better options out there.
My preferences for FF burgers in order are:
In-n-Out
5 Guys
Whataburger (had ‘em in Texas, good eats)
Carl’s
Jack in the Box
Don’t have either drive in close by but my two favorites are In-n-Out here in the West and Whataburger in Texas. I can dimly recall how good McDonalds burgers and fries were back in the early 1960s when that’s all they sold, burgers, cheese burgers and fries. Shame they went downhill.
Seniors love the dollar menu.